Saturday, March 16, 2013

Over 400 runners/walkers take over Broadway on St. Patrick's Day


St. Patrick's Day in Myrtle Beach is highlighted with a variety of festivals, parades, car shows, “Can-Am Days”, along with Spring Breakers visiting the Beach, and the week will cap off with one of the most unique and entertaining events on the Grand Strand.

Sports Radio 100.3 'The Team' and Cumulus Media have partnered with the Tilted Kilt Pub & Eatery and Broadway At The Beach to bring the 2nd annual installment of the “Tilted Kilt 5K Kilt Run Presented by The Mace Law Firm”.

The run features a 3.1 mile course traveling around and throughout Broadway At The Beach in Myrtle Beach, SC with runners and walkers dressed in a variety of ways. There is a contest for the best kilt worn during the race, awards for the most spirited runners in the St. Patrick's Day Spirit. Bagpipers get the race started dressed in their traditional kilt's, plus there will be a motorcyclist in full Irish garb (red beard included) that will lead the participants around Broadway.

“This event really is a site unlike anything you've seen at a 5k race here in Myrtle Beach,” said Cumulus Sports Director and 100.3 'The Team' Afternoon Host Aaron Marks, “last year we saw some amazing kilts and people really get into the St. Patrick's Day spirit. This year I think it's going to be even more wild with the costumes and outfits our participants will wear.”

As of Friday evening the event had 304 registered participants from nine different states and three countries, eclipsing last years total number of 290 with one and a half days until the event gets started.

“Last year we had nearly 100 participants register the morning of the event,” said Marks, “this year we're adding in a full day ahead of time for on site registration and giving our pre-registered participants the chance to beat the race day crowd and pick up their packets and gift bags. With 72 degrees and sunny in the weather forecast for Sunday we are anticipating 400-500 participants, maybe more.”

The Tilted Kilt will host registration for runners who want to sign up from Noon-4 p.m. on Saturday and you can register the day of the race on Sunday starting at 7:30 until 8:45 a.m. The event begins at 9:00 a.m. followed by a post race St. Patrick's Day party featuring live music, an Irish Breakfast buffet for all participants and friends, the awards ceremony, and all race participants have been given a ticket to redeem for a free Guinness if they choose to do so and are the proper age.

“The phone lines have been ringing off the hook,” said Tilted Kilt Pub & Eatery Marketing Director Beth Sansone, “this week has been really exciting leading up to the event and we're anticipating a very busy weekend, not only with race festivities but everything else we have going on.”

A 30x30 tent has been set up out front of the Tilted Kilt with additional seating and tables in anticipation of the busy St. Patrick's Day weekend. Live bands will play throughout the weekend and all day on Sunday starting at 9 a.m. Also on Sunday the Tilted Kilt of Myrtle Beach will be giving away a trip to Ireland. This is not a national promotion but something that a local winner will win this St. Patrick's Day. You do not have to be present to win and can inquire inside the Tilted Kilt on how to register.

The 5k Kilt Run is sponsored by the Tilted Kilt, The Mace Firm, Jiffy Lube, Guinness, Black Dog Running Company, Awards Plus, Broadway At the Beach, Coastal Timing Race Management and the Grand Strand Running Club. The Boy & Girls Club of the Grand Strand is supplying volunteers for the event.

More details can be found online at www.grandstrandrunner.com.


About Sports Radio 100.3 the Team

Sports Radio 100.3 the TEAM” airs on WSEA-FM, Atlantic Beach, SC and is owned and operated by Cumulus Broadcasting. Cumulus is the 2nd largest radio station operator in America, with five stations operated in Myrtle Beach, and is located in Atlanta, GA. Aaron Marks serves as the Program Director for WSEA and has been in the role since July 16, 2011. Aaron also hosts the stations signature afternoon show, “The Drive”, which launched on August 1, 2011.

Sports Radio 100.3 the TEAM” serves as the flagship for Coastal Carolina athletics, the home for Carolina Panthers Football in Myrtle Beach, the Atlanta Braves and provides coverage of the NBA, as well as, the MLB Game of the Week and Playoffs.

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